The Annual Conference of the Indian society of Nephrology for the West Chapter was held in Bhopal, Madhya Pradesh from 16th to 18th September 2011. Apart from a huge exhibition stall, a team of La Renon organized an interesting activity for all the guests called “All work and no play make Jack a dull boy. It was a fun quiz focusing on Brand Recognition. The activity witnessed a massive participation. The winners were announced at the end of the day and these lucky winners were prized portable play stations. Apart from such fun filled contest, La Renon also organized a banquet lunch for the guests.